Hero 1
Hero 2
Hero 3

D1Expectation

The Expectation Never Stops.

Mindset. Legacy. Movement.

Book Coaching Shop the Brand Join the Team
D1Expectation Recruiting & Mindset Playbook cover

D1Expectation Recruiting & Mindset Playbook (PDF)

All things recruiting for high school and JUCO athletes — built from my journey from JV as a junior to JUCO to earning a D1 scholarship.

Inside: the D1Expectation mindset, what GPA you really need, how to fix grades if you fell behind, film and camp strategy, how to talk to coaches, money/NIL realities, parents' role, and how to handle life after the last snap.

Who is D1Expectation

Hey everyone, I’m Kendric Smith, founder of D1Expectation — a mindset and life-coaching brand built around the phrase “The Expectation Never Stops.”

I’m a former D1 athlete, and I know firsthand what it’s like chasing big goals when the odds are against you. I went from LSU walk-on to Juco and then earned an FBS scholarship, and that journey taught me everything about resilience, belief, and keeping that expectation alive.

Now, I use that same drive to help young athletes and former players navigate life beyond the game — through motivation, mentorship, and money management. I’m also a former financial advisor, so we bring the full picture — mindset, legacy, and financial stability — into what we do.

At D1Expectation, we’re turning that story into movement — through digital content, NIL collaborations, and community partnerships designed to empower the next generation.

🎬 Watch the Full Story

From mindset to movement — this is D1Expectation. Every stitch, every session, every mindset comes from the same discipline that built the dream.

Book Coaching

1:1 sessions for athletes and high-performers. We focus on clarity, habits, and execution — built on the D1 mindset.

Book Coaching

Shop the Movement

Wear the standard. Represent the mindset. New drops and staples that carry the D1Expectation energy.

Go to the Store

Join the Team

Partner with the movement — affiliates, NIL collaborations, and brand ambassadors.

Join the Team

Need to talk through your situation?

If you're a parent, coach, or athlete and you're not sure where to start, reach out and share a little bit about your story. I read every message personally.

Contact D1Expectation

Connect

Follow @d1expectation everywhere:

YouTube Instagram TikTok